About us

Discover Elegance and Tradition with Tushti - Your Destination for Exquisite Female Apparels from Jaipur

At Tushti, we invite you to embark on a journey through the vibrant world of female fashion, where each thread tells a story and every design echoes the rich heritage of Jaipur. Our brand is more than just a collection of apparel; it's a celebration of elegance, tradition, and the relentless pursuit of beauty. Founded by the visionary Upneet Kaur in 2014, Tushti has emerged as a testament to passion, creativity, and a deep love for fabrics.

The Founder: Upneet Kaur - Crafting Dreams with Fabrics

Behind every masterpiece lies an artist, and for Tushti, that artist is our founder, Upneet Kaur. Infatuated with fabrics and design since an early age, Upneet's journey into the world of textiles commenced after her matriculation. What started as a fascination soon transformed into a passion, as she delved into the intricacies of fabrics, patterns, and the art of bringing them to life.

In 2014, with a heart full of dreams and a mind bursting with creativity, Upneet Kaur gave birth to the brand "Tushti." Drawing inspiration from the colorful tapestry of Jaipur's culture and craftsmanship, Tushti aimed to merge tradition with modernity. It was a manifestation of her desire to share the enchanting stories woven by fabrics and to make every woman feel like a walking piece of art.

The year 2020 marked a significant milestone for Tushti as it stepped onto the digital runway. Beginning its journey through social media platforms, the brand swiftly gained recognition for its unique designs, impeccable craftsmanship, and a fusion of contemporary and traditional aesthetics.

Upneet Kaur's academic prowess, coupled with her boundless passion, led her to achieve an MBA from Symbiosis. Her journey through the realms of business management only further ignited her dedication to the intricate aspects of fabric sourcing, printing, manufacturing, and an unexpected yet beautiful connection with spirituality. This fusion of creativity, business acumen, and a touch of the spiritual essence continues to drive Tushti's vision and offerings.

Tushti: The Essence of Fulfillment in Fashion

The name "Tushti" encapsulates the core of our brand's philosophy. In the ancient Sanskrit language, "Tushti" signifies contentment, satisfaction, and an inner sense of fulfillment. This ethos resonates deeply with our brand's mission: to curate apparel that not only adorns the body but also uplifts the spirit.

The Radiance of Red: Symbolism and Purpose

Central to Tushti's visual identity is the vibrant color red. This choice is deliberate, embodying the brand's essence and the emotions it aims to evoke. Red is a color of power, passion, and vitality. It signifies the energy and enthusiasm that fuel our designs and creations. Just as Jaipur's streets are painted with the vibrancy of life, Tushti's use of red reflects our commitment to infusing every piece with the vibrancy of emotions and stories, adding a touch of the extraordinary to the everyday.

In conclusion, Tushti is more than a brand; it's a tribute to the enchantment of fabrics, the magic of design, and the fusion of tradition with contemporary flair. With Upneet Kaur's vision and passion leading the way, Tushti continues to be a haven for those who seek elegance, fulfillment, and a piece of Jaipur's artistic heritage in every stitch and fold. Welcome to the world of Tushti, where each creation is a masterpiece and every customer is a cherished part of our creative journey.